Demons & Angels
My Role — Visual Strategy / Identity Systems / Style Guides / Marketing Collateral
D&A is an online restaurant that is transforming the world’s favorite cheat foods, making them healthier, tastier, and naturally gluten-free by swapping the high-carb gluten for nutritious vegetables. To visualize the organic nature of the brand, the approach was to keep the visual language natural and appealing by using earthy tones and watercolour illustrations coupled with a simple and iconic logo based on a pizza crust.











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DO WHAT YOU LOVE ✻ LOVE WHAT YOU DO ✴︎ DO WHAT YOU LOVE ✻ LOVE WHAT YOU DO ✴︎ DO WHAT YOU LOVE ✻ LOVE WHAT YOU DO ✴︎ DO WHAT YOU LOVE ✻ LOVE WHAT YOU DO ✴︎
DO WHAT YOU LOVE ✻ LOVE WHAT YOU DO ✴︎ DO WHAT YOU LOVE ✻ LOVE WHAT YOU DO ✴︎ DO WHAT YOU LOVE ✻ LOVE WHAT YOU DO ✴︎ DO WHAT YOU LOVE ✻ LOVE WHAT YOU DO ✴︎
Interested in working together or have a question?
Hatim
Katawala
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