Bvlgari Little Gems Clvb

The brief from the ultra-luxury hotel brand BVLGARI was to develop a fun mascot and identity for their Dubai resort’s Little Gems Club. Drawing inspiration from the jeweller’s “Serpenti” collection, the idea was to design and develop a charming cartoon snake character to act as the club’s figurehead, extending him across a range of colourful collateral and brand touchpoints.